Today, the competition on the Internet is higher than ever, in terms of representing your organization. For every imaginable business online for industries like eCommerce, Healthcare, Retail, Transportation, and others, there are tons of great and modern websites representing organizations in the right way. Does your organization do everything it can to achieve maximum benefits online and get the proper representation?
According to Hosting Tribunal, there are over 2 million available websites in 2022. So, there are probably hundreds of tough competitors in your industry. If Kommando Tech is to be believed, in the eCommerce industry alone there are over 20 million websites!
Kickstand claims, that the average user in the United States of America visits close to 130 web pages a day. How to ensure that for your target audience, your pages will be included in this number?
If you are reading this, you probably already have a website. And if you are concerned about its effectiveness, you have one of the websites that need redesigning. Luckily, we have experience and expertise to share with you, in order to help you determine the website redesign price for your case. At least, we will break down in great detail the most influential factors in website makeovers. Are you ready? Let’s get started!
“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs, an American entrepreneur, industrial designer, business magnate, media proprietor, and investor.
6 reasons for a website redesign
There are multiple benefits of a website redesign, but if we look at the core of it, ultimately you have to make sure that the visitors will stay on your website and buy a product or service. So, from a technical standpoint, there are 6 key reasons to redesign websites:
- The loading speed is very slow, according to multiple pieces of research it leads to nearly 90% of visitors leaving your website
- The website is none-responsive
- You have bad navigation, which makes browsing through pages inconvenient
- The design is simply outdated and does not stand the level of competitors
- You have a poorly-structured content
- You have too much of audio and video content, which can scare off potential customers
If you manage to cover those technical aspects with web redesigning, you will achieve higher business results, improved brand image and tighter connection with your customers.
Website redesign price factors: 4 main approaches
In order to start determining the cost of a website redesign for you, or your organization, you need to decide to which extent you plan to improve it. A slight modernization or a complete overhaul? Here are some of the most common approaches.
| 4 Redesign Approaches | |
| Redecoration | Slight changes in the visuals |
| Re-wiring | Tweaking the back-end part |
| Remodeling | The combination of Redecoration and Re-wiring |
| Rebuilding | The complete overhaul |
Redecoration
In terms of the average cost to redesign a website, this option is probably the least expensive. This is because only minor changes will be implemented to the visual part, and there will be no modernization of the back-end part. This option can be useful if you need to update your brand’s logo or change the color layout. You may also want to include new videos, or change sliders and bars. There are chances that you will experience benefits from this approach with a minimal website update cost, however, do not expect much from tweaking only the visuals.
Re-wiring
This one includes deeper changes, including rewriting the code and making improvements to the back-end infrastructure by introducing more advanced technological tools. With this approach, you can expect to fix more reasons for the site redesign we discussed in the previous section. Re-wiring may include such technological solutions as migrating to the cloud, implementing brand-new Content Management Systems, adding new features to the functionality, or improving the level of security. In any case, you can expect a higher average cost to redesign a website compared to redecoration. Website redesign price here will include the salaries of back-end developers and UI/UX designers, and the coverage of additional subscriptions for Cloud storage and plugins.
Remodeling
This one combines the elements of the previous two and includes changes in both design and back-end functionality. It will bring much more value to your organization as a result, along with significantly higher website redesign costs. You will need for remodeling a team of at least three experts, which will include a web design expert, a web developer, and a person proficient in technology. If you will be lucky enough with your team, they will also advise you on the future steps and possibly suggest more tweaks and things to change.
Rebuilding
If you clearly understand that a complete change is required, this one is definitely for you. With this approach, you will basically build everything from scratch, this can be considered a complete overhaul. You can leave the main idea of the design the same, however, the back-end and visual part will be completely redeveloped. You will probably need this if your organization is going through a major rebranding, or if your old website is ancient or even considered a legacy one. Everything will be replaced with entirely new code and visuals, so be prepared for the highest possible cost of website redesign here.
The elements of typical website design cost
Along with the areas you want to change, there are additional factors that actually form web design services pricing.
The number of pages
There is no doubt that the website design cost estimate is closely tied to the number of pages you want to have. In addition to that, you need to know the pages of what size you need. Finally, website revamp cost also depends on whether you want to add content by yourself or you will need to hire additional experts to create some content for you.
The number and complexity of features
In addition to content, it is also important to consider the features you want to add during the redesigning. It could include implementing a new Content Management System (CMS) or APIs for the new functionality. You should discuss this aspect closely with your development partner, if you have one, in order to obtain a correct estimation for all technical aspects.
The complexity of the design
Your expenses for the design must also be considered in order to get the website redesign services estimate. Will you be fine with some stock images, or do you need complex design solutions or even videos in the background and additional animations?
Cost for the basic website redesign
Finally, we got to figure out how much to pay for website design. With all of those things we discussed previously, the only thing left to do is find out who will actually do the work!
Website redesign pricing for doing it by yourself
If you are talented and skilled enough to redesign an existing website by your own efforts, be prepared to spend at least $300 and a large chunk of your free time. You will be limited in many aspects here, however, if you are a startup or a business owner and really low on a budget this option might be the sole solution for you.
Freelance web design prices
To get more versatility, consider hiring freelance designers and developers. The skills of your experts and the complexity of the task will determine freelance web design prices for your particular project. The basic website redesign starts at $2,000 and could be as high as $10,000 for a complex project that requires true professionals to make it right.
Partnering up with a website redesign agency
With this approach, you will be able to build anything you want. This is probably the best way to go for the rebuilding of an existing website. With a skilled software development partner, the sky is the limit here, you will be covered in every aspect of the development process, from consultations to post-release support and future improvements.
The real drawback here is the price, but with a proven software development partner, you will get what you paid for — all the benefits of a website redesign. What is the price? It starts from $15,000 for a simple project and could be as high as $75,000+ for an overhaul full of cutting-edge features, complex functionality, and the implementation of the latest technology.
While the price tag may seem massive, this approach may end up priceless for big organizations, and mid-sized companies can benefit from it as well. Joining forces with a software development partner will give you a customized website that will cover all of your existing business needs.
FAQ
How is website redesign calculated?
This is a very complex process that consists of multiple factors. First, you need to decide on the complexity of the changes: redecorating, re-wiring, remodeling, or rebuilding. After that, you should pick the right approach for you: doing it yourself, hiring freelancers, or contacting an agency.
How often should you redesign website?
It depends on your particular case. If you are not sure about this, it will be a good idea to contact experienced developers for consultation and website redesign tips that make sense for your project.
What is the purpose of a website redesign?
The purpose is to ensure that you are not stuck with a legacy website, that hampers the outcomes of your business. You need to adhere to the latest technological standards in order to survive in the competitive market environment.
What are the benefits of redesigning a website?
Ultimately, it will drive higher revenues for your business, improve customer engagement and raise brand awareness for your company. Having an up-to-date website is important for businesses of any size because it is what represents your organization on the Internet and makes the first impression on new customers.